Marketing Your Home:
THE 'WOW' FACTOR
You have decided to sell your home. You have located, who you think is the perfect agent, who has given you an amazing target price that they have assured they will get you for your property. It is way more than you expected and with that you have signed the papers.
Has this ever happened to you only to find that 90 days later you have barely had any showings? Needless to say, this is commonplace. You see, the seller is most often only concerned about one item: How much will I recieve for my home?
All other talk is irrelevant. Yet most sellers fall into the trap of thinking that "all agents are the same," and therefore, everything other than price is wasted time.
Now, mind you. In strong seller markets perhaps this marketing stragegy (no strategy at all) may even work. However, did this seller ever ask themselves the ultimate question? Could we have done even better? The answer is yes. An agent who does not discuss a marketing plan other than printing some flyers and doing Open Houses is an agent who does not deserve a nickle of the commission you would be paying, even if they did sell your home. You see: Selling a home to attain optimum price for your seller client requires hard work; a collaborative stragegy between agent and seller that includes, most of all, a plan to guarantee that THEIR HOME stands out above all others homes on the market at that point in time.
The home has to be stunning in every detail and yet, not every home can be the best on the market.
In this age of the Internet, every buyer is searching on their own; looking at prospective homes in a price range in a select area. If your home shows up on the search, the first image of your property search is usually the exterior of your residence followed by a series of photos depicting your house. If other properties look better, yours will probably be passed over. The photography reperesenting one's home is the most essential element that can be controlled by the seller and agent. Yet most photos that are in the MLS, and then picked up by Zillow, Trulia, and Realtor.com are simply awful: out of focus, blurry, bad composition, messy interiors, photos taken with a cell phone, etc. These are what so many prospective buyers see.
There are so many homes that we have sold within a few weeks that had representation like this. This is not an anomoly; but rather commonplace.
The 4 P's of Marketing are the esential elements of every home marketing strategy, regardless of price.
Product: Creating a marketing campaign that starts with a compelling and alluring discription of what makes a home stand out above all others to its target audience.
Placement: Where the home is marketed and advertised, utilizing what venues and how the targeted market will find it.
Promotion: How the product (home) is distinguished against competative homes in the same price range. The ones that are the most compelling will recieve the most traffic and the higher price.
Price: Utilizing pricing tools to create an analysis of comparable (recent sales and active homes of similar size and in similar locations). Over pricing is one of the main resons homes do not sell; yet other reason are just as signifiicant .
The marketing strategy is the essential component of recognizing the importance of choosing a real estate agent or team. They are deliviering your home to the outside world understanding that it will be competing for market share against all oer properties.
in the end, the one that attracts the buyer at the highest price is the home that acheived the WOW FACTOR once introduced to the market. Will it be your home?
Choosing us will be the first step to make sure that this happens! Contact us now at 561-590-0686.